More and more, we live in a globalized world, where a company in South America can compete with a company in Europe, Asia, or Africa.
If you’re selling the same type of products, and you ship to the same locales, you’re officially competing for the same customers, independent of your business location. You may have a cheaper and better product and still lose to your competition if customers don't know you.
First, you should know where your customers are. Where do people look for similar products as yours? Which social media do they use, and what kind of searches do they do on Google to find the products? It’s all about knowing your niche and targeting it.
This is where SEO comes in!
Most people search on Google before they buy a new product. This means that, if you appear in the Google results in front of your competition, you’re more likely to get a sale instead of your competitors. According to Google data, 91.5% of the traffic stays on the first result page. Only 4.8% of the traffic goes to that second page.
Basically, if you’re not on that first page, you better close your doors. Even on that first page, most people only click on the first 3 results.
This is why it is so important to appear first.
How long does it take to rank first on Google?
It depends a lot on your niche. It can go from very fast to a long time depending on the competition, the keywords they’re ranking, backlinks, etc. To know more about your specific case, feel free to contact me.
